Book Title: Competitive Destination : A Sustainable Tourism Perspective
Author: Diane C. Blankenship
Format: Paperback | 304 pages
Publication Date: 06 Oct 2005
This book provides a framework for understanding the complex and multifaceted nature of the factors that affect destination competitiveness. It offers guidance on how to create successful destinations by developing and presenting a conceptual model of destination competitiveness that recognizes the importance of sustainability for long-term success. The book presents a strong theoretical background for managerial decision-making, giving destination managers a range of tools with which to analyse and increase the competitiveness of their areas.