Book Title: The Shark's Paintbrush : Biomimicry and How Nature Is Inspiring Innovation
Author: Janine M. Benyus
Format: Paperback | 333 pages
Publication Date: 04 Nov 2014
Today, an interdisciplinary and international group of scientists, inventors, and engineers are turning to nature to find elegant solutions to human problems. The principle driving this transformation is called biomimicry, and Harman shares a wide range of examples of how we're borrowing from natural models to invent profitable, green solutions to pressing industrial challenges. Aimed at a business audience, aspiring entrepreneurs, environmentalists, and general science readers, The Shark's Paintbrush reflects a force of change in the new global economy that does more than simply gratify human industrial ambition; it teaches us how to live in harmony with nature and opens bright opportunities for a better future.